The group's phenomenal success over the years has been due to Mr. Qimat Rai Gupta's mantra of "growth through quality, innovation and market consolidation". His focus on research and development has enabled the group to develop products for consumers that offer great value for money. His constant emphasis on promoting energy conservation and environmental preservation coupled with his philanthropic service to the economically weaker section of the society is his way of giving back in return to the society that has helped this organization realize its true potential.

Mr. Gupta has held various responsible positions in Trade and Commercial associations of the Industry from time to time. He has, in his past, served as the President of Federation of All India Electrical and Trade association. Mr.Qimat Rai Gupta has been recognized by various sections of the industry for his path breaking work in this segment. Amongst the acknowledgments bestowed upon him, Mr.Gupta received the Self-made Entrepreneur Award "Udyog Patra" in 1989, Distinguished Entrepreneurship Award 2004, from the PHD Chamber of Commerce and Industry in 2004, Udyog Vibhushan from the Institute of Trade & Industrial Development, Delhi in 2005 and Udyog Ratna from PHD Chamber of Commerce & Industry for Economic Contribution to Uttaranchal State in 2005.